Project Overview
Year: 2003
Assisted New Zealand’s largest dietary supplement company in entering the Chinese market, achieving 10 million NZD in sales within two years.
Client Challenge
Good Health Products was looking to expand into the Chinese market but faced significant challenges including:
- Limited understanding of Chinese regulatory requirements
- Lack of distribution channels and retail partnerships
- Cultural differences in marketing and consumer behavior
- Language barriers and localization needs
Our Solution
Mideer provided comprehensive market entry support including:
- Conducted in-depth market research and competitor analysis
- Developed tailored market entry strategy and business plan
- Assisted with regulatory compliance and product registration
- Identified and established relationships with key distributors in China
- Acted as commercial liaison between Good Health and Chinese partners
- Provided ongoing marketing and localization support
Results Achieved
- Achieved more than NZ$10 million in sales within the first two years
- Established partnerships with 6 major distributors in Shanghai, Beijing and other Provinces
- Successfully registered 15 products with Chinese regulatory authorities
- Built brand recognition in key Chinese markets
- The company was later acquired by a Chinese enterprise at a significant premium
Client Testimonial
“Mideer’s expertise and guidance were instrumental in our successful entry into the Chinese market. Their deep understanding of both markets and cultures helped us navigate complex challenges and achieve impressive results in a relatively short time.”
— Client Representative
