Proud to support New Zealand businesses for 25 years
Four ways we help clients grow: Company Advisory, Capital & Funding, China Market Entry and Expansion, and China Market Expansion Training.
100+
Clients Supported
25 years
Since 2001
8 industries
Served since 2001
2 offices
Two offices in New Zealand and China
Most of these outcomes didn't come from going broad. They came from finding the right niche, and the partner who genuinely needed it.
Three tested ideas sit behind everything we do: how we see advantage, what kind of partner we find to work with, and how we deliver.
Refined across 25 years of NZ–China advisory work, they shape every engagement we run.
Rediscover Your Advantage
Your advantage isn't what you think it is. It is what the market recognises, values and genuinely misses without you. What made you a leader in New Zealand carries a different weight in China, so entry starts with rediscovering your value through your buyer's eyes, not exporting your own story.
Explore the Theory →Find Partners Who Want You
We don't find the partner you want. We find the one who wants you. The obvious, high-profile partners do not necessarily need you; the ones who do will invest in you, with lower cost, lower risk and real staying power.
Explore the Philosophy →Sequence Your Entry
Every engagement runs the same four stages: Market Clarity, Partner Introduction, Deal & Delivery, Scale & Institutionalise. Stage one is the groundwork most firms skip: understanding the business culture, registering and building the social platforms buyers actually use, and putting up a Chinese-language website. Each stage builds on the last, to a market presence that runs without us.
Explore the Method →Four ways to grow
Four ways to grow, the same four you will find on the Services page. Most clients start with a free 45-minute consultation, then run the services as one journey.
01
COMPANY ADVISORY
The decisions that are expensive to undo
Strategy & Future Direction · Business Model & Profitability · Corporate Governance & Ownership · Growth & Partnerships · Capital & Investor Readiness · Cross-Border Business Culture
See the 6 advisory services
- Strategy & Future Direction: The business survives, but where to put your effort over the next six to twelve months is not clear. Every time you sit down to work it out, the day pulls you back in
- Business Model & Profitability: Revenue is growing. Profit is not keeping up, and nobody can say which layer eats it
- Corporate Governance & Ownership: The share split was settled casually years ago, and now nobody wants to raise it. Decisions and exits were never written down either, so everything runs on verbal agreement
- Growth & Partnerships: New customers still come from people you know and from referrals. You have paid for advertising and cannot say whether it worked
- Capital & Investor Readiness: Growth needs money, and you would rather not go to the bank or to investors. You are not sure what you would be trading away, and you do not want to trade control
- Cross-Border Business Culture: You have thought about going offshore. Then you add up compliance, certification, freight and localisation, and put it down again
02
CAPITAL & FUNDING
Equity, and funding without giving away equity
Equity Financing · Non-Dilutive Funding Options
See the 2 services in this group
- Equity Financing: Growing means letting outside money in, and you are not certain the person coming in will still let the company be yours in a few years
- Non-Dilutive Funding Options: The orders are in, the money is still sitting with your customers, and you would rather not sell part of the company to bridge the gap
03
CHINA MARKET PROJECTS
Projects that deliver in a market
Free 45-Minute Consultation · Market Entry Strategy · Market Activation · China Growth & Marketing
See the 4 services in this group
- Free 45-Minute Consultation: You want to know whether China is worth doing before you pay anyone for advice
- Market Entry Strategy: Someone in your industry went to China, spent the money, and came back with trade-show brochures. You would rather not repeat it
- Market Activation: You know you need a partner. Every meeting goes well. Signing is the part that stops you
- China Growth & Marketing — Culture-aligned demand on Xiaohongshu, Douyin, WeChat, Tmall
04
CHINA MARKET TRAINING
China Market Expansion Training
Four programmes, four decision points: from "Should we enter China?" to "How do we scale?"
See the service in this group
- China Market Expansion Training: The team is yours. Their understanding of the market is not yet at the level of a decision
Two things we do more than advise on
China
25 years of China work, 100+ New Zealand businesses, and a network that is not a list of names but a set of working relationships: channels, industry bodies and government contacts built since 2001. It works in both directions, which is why a New Zealand brand going into China and a Chinese investor coming into New Zealand both get the same honest read.
What that buys a client: a market read from the inside, and partners found where they actually are.
Capital
US$500M of funds managed, an angel investment club that has backed 200+ startups, and 150+ projects funded, all by our founding team from 2014 to 2024. That means we have sat on both sides of the table: as the investor deciding, and as the founder raising.
Since 2001: 100+ New Zealand businesses, eight industries, offices in Auckland and Nanjing.
What that buys a client: equity routes into China, and funding structures that do not cost the company.
Work we have done, across industries and markets
a New Zealand dietary supplement company — China Market Entry
Assisted a leading New Zealand dietary supplement company in entering the Chinese market, through channels that genuinely needed this category.
NZ$10M
in China sales, 2 years
Chinese Developer — NZ Investment
Supported a large Chinese property developer in understanding and investing in a landmark Auckland development.
NZ$200M+
project value
Hotel Business Lease — Acquisition Assessment
Reviewed the target's financials and the lease chain, tested the asking price against the trading position, and prepared the financing and acquisition material.
Acquisition
assessment and financing material
International Student Recruitment — Agent Onboarding
Applied for agent status with a private training establishment, completed supplier registration and bank verification, and reviewed the agency documentation.
Agent
registration and onboarding
RV Awnings — New Zealand Market Entry
Assessed the New Zealand RV accessory market, reviewed distributor pricing and channel terms, and prepared the market entry feasibility material.
Market
assessment and channel review
Tasman Kitchen™ — Premium Meat & Seafood
Built the customer list a premium New Zealand meat, seafood and fresh range needed in China: e-commerce accounts and institutional buyers.
New Customers
e-commerce and institutional
Who we work with
Ignite Growth Consulting
Our New Zealand partner since 2025 for business development and B2B sales support.
ignitegrowth.co.nz →Rise Growth Lab
From 2026 we are exploring a joint China export advisory for New Zealand food brands.
Read the story →Skychee Ventures
Cross-border venture capital. Our founding team helped manage its fund from 2014 to 2024.
skychee.com →The MiDeer Observer
Daily China business intelligence for New Zealand business leaders: market analysis, policy, industry news and research reports.
Visit The MiDeer Observer
NZ-China trade, market intelligence and research, updated daily.
Talk to us, and let's grow the business.
Book a free 45-minute consultation and we'll give you a straightforward answer.
Book Your Free Consultation