MiDeer Consulting - Your Lighthouse to China Since 2001 Reverse the Search. Find Who Wants You.

China Market Entry & Growth

We help New Zealand businesses enter China with less risk and grow with more intent — from your first free consultation to scaled consumer demand. Choose the service that fits where you are today.

Start Here · Free

Not sure where to begin? Start with a free 45-minute consultation.

A straight, honest assessment of your product's genuine fit with Chinese demand — no obligation, no pitch. We'll tell you if there's a real path, and which service below actually fits.

Book Your Free Consultation →
Our Services

Three ways we help. Buy one, or run them as one journey.

Each service is built to be bought alone — but together they form a sequenced path refined over 25 years.

FOR EXPORTERS NOT YET IN CHINA

Market Entry Strategy

Get a de-risked, execution-ready blueprint before you spend a dollar — validated customer segments, regulatory pathway, channel strategy and a 90-day roadmap.

  • ▸ ICP validation & segment prioritisation
  • ▸ Regulatory & compliance pathway
  • ▸ Channel strategy & 90-day execution roadmap
Explore Entry Strategy → FOR EXPORTERS READY TO MOVE

Market Activation

We turn your plan into traction — qualified distributor and partner identification, facilitated introductions, negotiation support and pilot launch.

  • ▸ Partner identification & due diligence
  • ▸ Facilitated introductions & negotiation
  • ▸ Pilot launch support
Explore Activation → FOR EXPORTERS ALREADY SELLING IN CHINA

China Growth & Marketing

Scale demand with culture-aligned marketing on the platforms that matter — Xiaohongshu, Douyin, WeChat, Tmall — with monthly ROI reporting.

  • ▸ Platform strategy & fit assessment
  • ▸ Localised content & test campaigns
  • ▸ Monthly ROI tracking & optimisation
Explore Growth & Marketing →
One Journey

Most clients don't buy one service — they run the whole journey.

Each service above is also one step on the sequenced path we've refined since 2001: understand the market, secure the path, build the partnerships, then grow demand. We can support any single step — or walk the full journey with you end to end.

01 Free Consultation → 02 Entry Strategy → 03 Activation → 04 Growth & Marketing
See how the free consultation and three services fit together →
The MiDeer Strengths Theory → The Partner-Led Philosophy →
A New Zealand lighthouse — your lighthouse to China since 2001
Our Role

Your Lighthouse in China

MiDeer is the lighthouse most NZ businesses don't yet have in-market: illuminating the path, discovering the partners and customers who matter, and translating your credibility into a Chinese-language, relationship-first presence.

  • ▸ Leads the development and localisation of sales collateral, working directly with your existing marketing and portfolio material
  • ▸ Opens and manages association relationships, using MiDeer's Auckland Chamber and China market-entry network
  • ▸ Qualifies inbound and introduced conversations against your target segments — protecting your time and IP exposure
  • ▸ Reports against stage KPIs on a regular cadence, so China growth is measured like any other line of business
Discuss Your China Entry →
Strategy meeting
Beyond Market Entry

More Ways We Help You Succeed

The same "find who wants you most" logic, applied to equity financing and team capability building.

EQUITY FINANCING

Find the Investor Who Wants Your Project

Customised, risk-controlled equity financing advisory — covering investor identification, due diligence, negotiation support and deal closing.

Learn More →

CHINA MARKET TRAINING

Four Programmes, Four Decision Points

From "Should we enter China?" to "How do we scale?" — standalone training modules mapped to your stage of China market development.

Learn More →

Want to know if your product has a real path into China?

Book a free 45-minute consultation — we'll give you a straight answer.

Book Your Free Consultation