Company Advisory
The decisions that are expensive to undo
Strategy, ownership, business model, growth, capital and cross-border business culture. Six areas where an early mistake costs the most. Some involve China, most do not: 25 years on both sides means we know which of them does.
Six areas. One conversation.
Strategy & Future Direction
The business survives, but where to put your effort over the next six to twelve months is not clear. Every time you sit down to work it out, the day pulls you back in.
- Market and customer segment choice
- What makes the advantage defensible
- What to stop doing: segments, offers and projects to drop
- A 12-month roadmap with decision gates
Business Model & Profitability
Revenue is growing. Profit is not keeping up, and nobody can say which layer eats it.
- Revenue structure and pricing
- Unit economics and the path to break-even
- MVP scope, and the assumptions it must prove
- Cost structure: what scales, what does not
Corporate Governance & Ownership
The share split was settled casually years ago, and now nobody wants to raise it. Decisions and exits were never written down either, so everything runs on verbal agreement.
- Founder and co-founder equity split, with vesting
- Decision rights, board and shareholder agreements
- Option pool, and what future rounds will ask of you
- Cross-border holding structure and where the money sits
Growth & Partnerships
New customers still come from people you know and from referrals. You have paid for advertising and cannot say whether it worked.
- Channel and partnership strategy
- Distributor, reseller and platform routes
- Government and industry body channels
- China and Asia access, where that is the right answer
Capital & Investor Readiness
Growth needs money, and you would rather not go to the bank or to investors. You are not sure what you would be trading away, and you do not want to trade control.
- Valuation, structure and deal readiness
- Materials that answer the questions investors actually ask
- Non-dilutive options: buyer prepayments, shared market development costs, exclusivity as consideration
- Introductions, term sheet and negotiation support
Cross-Border Business Culture
You have thought about going offshore. Then you add up compliance, certification, freight and localisation, and put it down again.
- How Chinese buyers and partners actually make decisions
- Where cultural difference changes negotiations, channels and team management
- Workshops and a decision memo you can act on
Advisory stands on its own. It also runs ahead of our China work whenever the direction is not yet settled. Projects that deliver in a market, and advisory that gets the company-level decisions right: two kinds of work, one method.
The same method we apply to China, applied to the whole business. The Strengths Theory tells you where you win, the Partner-Led Philosophy tells you who to build with, and the Sequenced Method tells you what order to do it in.
Talk to us, and let's grow the business.
Book a free 45-minute consultation and we'll give you a straightforward answer.
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