China Market Training
From "Should we enter China?" to "How do we scale?"
Training built around your journey, not a one-size-fits-all seminar
Our China Market Expansion Training delivers standalone training modules mapped to your stage of China market development. Whether you are weighing up a first move or scaling an existing presence, each module is designed as a practical, decision-ready workshop led by consultants with twenty-five years of NZ-China cross-border experience.
Our training programmes apply the same 'need-based matching' logic: teaching your team to find the Chinese partners, investors, and channels that genuinely need what you offer.
Join the modules in sequence for a complete pathway, or take a single module to answer the one question standing between you and your next step.
Pick the module that matches the decision you're facing
Each module runs half a day, in Auckland or online, and is delivered in English and Chinese, for groups of six to twelve.
Modules are quoted individually. See how we price.
Led by Julian Zhu, Managing Director, with specialist speakers brought in where the topic calls for it.
Module 1 — Should We Enter China?
An honest, evidence-based assessment of your product's fit for the Chinese market: demand, competition, regulatory terrain and the real cost of entry.
Decision point
Enter, wait, or walk away, with confidence either way.
- How to read demand, competition and price points for your category
- The regulatory and registration path, and how long each step tends to take
- How to size what entry really costs before committing budget
Module 2 — Market Entry Strategy
Design your route in: target city and channel selection, positioning, pricing and go-to-market sequencing tailored to your category and budget.
Decision point
Choose the entry model and first-move plan that fit your risk appetite.
- How to choose between direct, distributor and cross-border routes
- How to set a first-year city and channel priority list
- How to frame your positioning for Chinese buyers
- How to build a first-move plan you can put a budget and a date against
Module 3 — Partnership & Execution
How to find, vet and manage the partner who actually needs you: negotiation, contracts, IP protection and day-to-day execution discipline.
Decision point
Partner up, or keep it in-house, based on a clear scorecard.
- How to tell a partner who needs you from one who just takes meetings
- How to structure terms, targets and exit conditions
- How to protect your brand and IP through registration and agreements
Module 4 — Scaling & Growth
From first traction to sustainable scale: category expansion, channel diversification, brand investment and regional rollout planning.
Decision point
Where to invest next, and what to stop doing first.
- How to read the numbers that decide whether to scale or hold
- How to widen a category or channel without spreading too thin
- How to plan a regional rollout in a sensible sequence
Talk to us, and let's grow the business.
Tell us which decision you're facing — we'll recommend the module that gets you there.
Book Your Free Consultation