MiDeer Consulting - Your Lighthouse to China Since 2001 Equip Your Team. Make Better Decisions.
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China Market Training

From "Should we enter China?" to "How do we scale?"

How It Works

Training built around your journey — not a one-size-fits-all seminar

Our China Market Training delivers standalone training modules mapped to your stage of China market development. Whether you are weighing up a first move or scaling an existing presence, each module is designed as a practical, decision-ready workshop led by consultants with twenty-five years of NZ-China cross-border experience.

Our training programmes apply the same 'need-based matching' logic — teaching your team to find the Chinese partners, investors, and channels that genuinely need what you offer.

Join the modules in sequence for a complete pathway, or take a single module to answer the one question standing between you and your next step.

Business seminar
Four Programmes, Four Decision Points

Pick the module that matches the decision you're facing

1

Module 1 — Should We Enter China?

An honest, evidence-based assessment of your product's fit for the Chinese market — demand, competition, regulatory terrain and the real cost of entry.

Decision point

Enter, wait, or walk away — with confidence either way.

2

Module 2 — Market Entry Strategy

Design your route in: target city and channel selection, positioning, pricing and go-to-market sequencing tailored to your category and budget.

Decision point

Choose the entry model and first-move plan that fit your risk appetite.

3

Module 3 — Partnership & Execution

How to find, vet and manage the partner who actually needs you — negotiation, contracts, IP protection and day-to-day execution discipline.

Decision point

Partner up — or keep it in-house — based on a clear scorecard.

4

Module 4 — Scaling & Growth

From first traction to sustainable scale: category expansion, channel diversification, brand investment and regional rollout planning.

Decision point

Where to invest next — and what to stop doing first.

Ready to build your China capability?

Tell us which decision you're facing — we'll recommend the module that gets you there.

Book Your Free Consultation