One quarter-century of bridging New Zealand's best products with China's most motivated partners.
Business enquiries: [email protected]
A structured, execution-capable NZ-China growth advisory firm guiding NZ businesses through low-risk, disciplined China market expansion — aligning strategy, regulation, culture and business execution to deliver measurable results.
MiDeer was founded in 2001 by a team who saw too many NZ businesses pour money into China with no real strategy — paying for trade shows, translators and distributors without ever answering the only question that matters: "Who in China is already looking for what you have?"
That question became MiDeer's DNA. Instead of the conventional "find a distributor" approach, we built a methodology that reverses the search — identifying Chinese partners who have an unmet need that your product fills better than any local alternative.
Twenty-five years later, we've guided over 100 NZ businesses through this process, across dietary supplements, real estate, agriculture, financial services and more. Today we also advise industrial, design-led and technology exporters building B2B sales in China. We've closed NZ$10M+ individual deals and built partnerships that span decades — not by matching clients to the partners they wanted, but by finding the partners who genuinely needed them.
"At MiDeer, we don't just open doors — we illuminate the path to success."
MiDeer Consulting is established with a simple premise: help NZ businesses find the China partner who genuinely needs them — not the one who merely tolerates them.
A dietary supplement client achieves NZ$10M in China sales within two years through MiDeer's reverse-need strategy — proving the methodology works at scale.
Cross-border coordination for a NZ$200M+ Auckland development — connecting Chinese investor appetite with NZ delivery capability.
Strategic partnership with a major NZ industry association, unlocking high-value networks across 100+ member organisations.
Three principles that have guided every engagement since day one.
We give you an honest assessment from day one — including when the answer is "not yet." No buzzwords, no false promises. If we don't see a real path, we'll tell you straight.
We don't cast a wide net. Every partner search is systematically narrowed until we find the organisation whose unmet need matches your product — not just anyone who'll take a meeting.
We don't disappear after the deal is signed. The strongest outcomes come from relationships that outlast any single transaction — we stay involved as long as you need us.
25+ years of NZ-US-China experience, one method: find the partner who wants you most.
Fortune 500 Honorary Advisor · $500M Fund Manager · 25+ Years NZ-US-China Strategist
Former Honorary Advisor to Fortune Global 500 tech giant Tencent, with senior roles at Datacraft (now part of Fortune Global 500 tech giant NTT) and US Fortune 500 firm Shaw Group. Led hundreds of consulting and investment projects across enterprise, education and government, including a $500 million cross-border investment fund.
EMBA from Nanjing University and Postgraduate Diploma from Massey University. Named "Person of the Year 2016" by Nanjing University Business School. Partner at Skychee Ventures.
Connect on LinkedInEvery role held and every certification earned has extended a network spanning government, industry, academia and capital across New Zealand and China.
Current Secretary · NZCFS Auckland Branch Vice President · NZ Nanjing General Chamber of Commerce Deputy Director · Entrepreneurship & Investment Committee, Jiangsu Federation of Industry & Commerce Official Mentor · Auckland Business Chamber Managing Director & Founder · MiDeer Limited Past & Advisory Executive President · NBS Alumni Angel Investment Club Partner & Chief Advisor · Skychee Ventures Honorary Advisor · Tencent Certifications CCNP · Cisco VCP5 · VMware MCITP · Microsoft Fund Practitioner · China Securities Association NZ Real Estate Salesperson · Level 4 NLP Practitioner · ABNLP Certified Hypnotherapist · ABH100+
Clients Supported
25 yrs
Since 2001
$1M–$500M
Project Range
90%
Client Satisfaction
Book a free 45-minute consultation — we'll give you a straight answer.
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