Strategy, research, partnerships, capital, marketing, PR and government relations, all under one roof.
We are the firm NZ exporters call before entering China. Every engagement is managed end to end by our senior team, with specialist work delivered through vetted partners. Trusted by New Zealand businesses since 2001. Talk to us before you commit a cent.
100+
Clients Supported
25 years
Since 2001
$1M–$500M
Project Range
90%
Client Satisfaction
Most of these outcomes weren't built by going broad. They came from finding the right niche, and the partner who genuinely needed it.
Refined across 25 years of NZ–China advisory work, they shape every engagement we run — and they are the reason our clients' entries are built on market reality, not on optimism.
Your advantage isn't what you think it is — it's what the market says it is. Entering China means rediscovering your value through Chinese eyes, not exporting your own story.
Explore the Theory →We don't find the partner you want — we find the one who wants you. Partners who depend on you invest in you: lower cost, lower risk, real staying power.
Explore the Philosophy →Every engagement runs the same sequenced path — Market Clarity, Partner Introduction, Deal & Delivery, Scale & Institutionalise. Ideas, sequenced into delivery.
Explore the Method →Three services for three moments — first entry, first traction, lasting growth. Most clients start with a free 45-minute consultation, then run the services as one journey.
A de-risked, execution-ready blueprint before you spend a dollar — validated customer segments, regulatory pathway, channel strategy and a 90-day roadmap.
Explore Entry Strategy → FOR EXPORTERS READY TO MOVEWe turn your plan into traction — qualified partner identification, facilitated introductions, negotiation support and pilot launch.
Explore Activation → FOR EXPORTERS ALREADY SELLING IN CHINAScale demand with culture-aligned marketing on the platforms that matter — with monthly ROI reporting.
Explore Growth & Marketing →End-to-end entry strategy focused on channels that genuinely needed this category. NZ$10M in sales within 2 years.
NZ$10M
in 2 years
Cross-border stakeholder coordination for a landmark Auckland real estate development, from Chinese investor to NZ delivery.
NZ$200M+
project value
Strategic partnership with a major NZ industry association, unlocking high-value business and community networks.
100+
member orgs
Daily China business intelligence for New Zealand business leaders: market analysis, policy, industry news and research reports.
NZ-China trade, market intelligence and research, updated daily.
The same "find who wants you most" logic, applied to equity financing and team capability building.
EQUITY FINANCING
Customised, risk-controlled equity financing advisory covering investor identification, due diligence, negotiation support and deal closing.
Learn More →CHINA MARKET TRAINING
From "Should we enter China?" to "How do we scale?", standalone training modules mapped to your stage of China market development.
Learn More →Book a free 45-minute consultation and we'll give you a straight answer.
Book Your Free Consultation