MiDeer Consulting - Your Lighthouse to China Since 2001 How We Deliver

The MiDeer Sequenced Method — Four Stages, One Tested Path

A website translation is not enough. Every engagement we run follows the same sequenced method — built on the principle of finding who needs you before you pay for visibility.

This is how we deliver our services — from Stage 1 to a scaled, institutionalised presence.

The Sequencing Principle

China's B2B buying cycle rewards a sequenced approach

Attempting to generate leads before the trust infrastructure exists is the single most common reason foreign businesses fail to gain traction in China. Every MiDeer engagement follows the same sequence.

01 Digital credibility 02 Relationship-building 03 Visible demand generation
The Method

The Four Stages at a Glance

Each stage builds on the last — from credibility infrastructure to a scalable, institutionalised market presence.

STAGE 1 Months 0–3

Market Clarity

Build the base

  • Market validation and category positioning
  • Social platform registration and corporate identity
  • Localised case studies and credentials
  • Compliance and export-readiness documentation
KPI: Foundation assets live · market position validated
STAGE 2 Months 3–6

Partner Introduction

Find the partners

  • Industry association memberships and engagement
  • Warm introductions through chambers and official channels
  • Direct outreach to shortlisted partners
KPI: Memberships in place · introductory meetings initiated
STAGE 3 Months 6–18

Deal & Delivery

Create demand through partners

  • Content and thought leadership
  • Co-hosted industry events
  • Flagship event presence
  • Pilot engagement with select partners
KPI: First qualified pilot scoped
STAGE 4 Months 18+

Scale & Institutionalise

Deepen & expand

  • Review which channels and segments deliver real pipeline
  • Convert pilot outcomes into published proof
  • Deeper partnerships and broader expansion
KPI: Repeat engagement · 2+ active partnerships
Where Trust Is Built

A Presence at Every Layer of the Buying Decision

Chinese B2B buying decisions take place within a layered trust structure — you need a presence at each layer of that structure.

01

Government & Policy

Provincial government and industry bureaus, trade-promotion agencies and matching-fund programmes relevant to your sector.

02

Industry & Trade Associations

National and regional industry bodies plus vertical sector associations in your segments — food, health products, dairy and beyond.

03

Bi-National Channels

NZTE Greater China, New Zealand China Council and the Auckland Chamber of Commerce China Business Group.

04

Commercial & Demand Channels

WeChat / WeCom, thought-leadership platforms and flagship trade fairs — CIIE and sector-specific expos in your category.

Ready to see where your product fits in this method?

Book a free 45-minute consultation — we'll map your situation to the right starting stage.

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