Case Studies
Engagements with measurable outcomes — the anchor stories of our track record, from 2001 to today.
Good Health — China Market Entry
Assisted New Zealand's largest dietary supplement company in entering the Chinese market.
NZ$10M
in sales within two years of entry
Chinese Developer — NZ Investment
Supported a large Chinese property developer in understanding the NZ market, leading to a successful cross-border investment.
$200M+
project value
CarveCast — Government Fund Support
Assisted the CarveCast Project in securing fund support from the Chinese government.
Govt Funding
secured
Large Dairy — Partnership Advisory
Advised on cross-border partnership structure for a major NZ dairy cooperative, protecting intellectual property and ensuring regulatory compliance across both markets.
IP & Compliance
framework delivered
North Harbour Institute — China Expansion
Designed and facilitated China market entry training curriculum, enabling the institute to launch accredited China business programmes.
Expansion
supported
NZ Tour Operator — Group Travel Cooperation
Connected a New Zealand tourism operator with Chinese institutions for group travel cooperation — a relationship that has delivered group tour business, honestly reported.
Group Tours
business taken on from Chinese institutions
Two Mānuka Honey Companies — China Guidance & Industry Report
Advised two New Zealand mānuka honey companies on their China options and produced a market research report on the category — published openly for anyone to verify.
Market Report
delivered & publicly verifiable
Advisory & Engagements
Consulting work, introductions and partnerships under way — reported honestly at whatever stage they stand.
Tasman Kitchen™ — NZ Premium Meat & Seafood: China Customer Introductions
Introduced new e-commerce and institutional customers to a New Zealand premium meat, seafood and fresh line that was already operating in China.
New Customers
e-commerce & institutional introductions made
Tori and Her Hair — Partner & Investor Introductions
Partner and investor introductions, and the facilitated discussions that followed, for a New Zealand bilingual children's education IP — early stage, honestly reported.
Early Stage
introductions made · discussions in motion
NZ Ice-Cream Manufacturer — Investment Conversations
Vetted Chinese investors and managed acquisition and equity-investment discussions for a New Zealand ice-cream manufacturer — a match that did not close, reported honestly.
Not Signed
acquisition and equity talks — no deal claimed
AI Software Company — Industry Client Introductions
Facilitated introductions and conversations with prospective industry clients for an artificial intelligence software company — early stage, no outcomes yet claimed.
Early Stage
introductions made · conversations in progress
European-Import Footwear — Management & Export Advisory
Initial advisory for a company selling European-imported women's footwear — management optimisation and export-capability recommendations, at a preliminary stage.
Advisory
views delivered · next steps with the company
NZ Possum-Fur Goods — Preliminary Engagement
Preliminary discussions with a New Zealand company selling possum-fur goods — knitwear and fur lines — at the earliest stage, honestly reported.
Preliminary
discussions initiated · no deeper work claimed
Rise Growth Lab — Guiding NZ Food Brands into China
MiDeer and Rise Growth Lab — connected through the Auckland Business Chamber — are exploring a joint China export advisory for New Zealand food brands, beginning with an August 2026 webinar.
Partnership
early stage · first joint webinar delivered
Market Proposals & Research — 2026
Market-entry proposals, strategic assessments and research delivered to several New Zealand companies this year across multiple sectors — none signed, reported anonymously for transparency.
Not Signed
proposals delivered · under client evaluation
Hibiscus JetSki — Spring Music Festival Community Support
Free-of-charge advisory and introductions for a Whangaparāoa jet ski operator, helping shape its inaugural community music festival raising funds for Starship Child Health.
Pro Bono
no fee charged · festival confirmed for 19 September 2026
Current Engagements
Active engagements across New Zealand's food, software, security and wool carpet sectors — each following the MiDeer partner-led methodology.
Active
multi-sector