Project Overview
Status: Ongoing
Assisting several New Zealand companies in food, software, security, and wool carpet sectors to explore and enter the Chinese market.
Client Challenge
These New Zealand companies are looking to:
- Expand their customer base to the large Chinese market
- Leverage China’s growing middle class and consumer demand
- Establish long-term partnerships with Chinese distributors
- Navigate complex regulatory and cultural challenges
Our Solution
Mideer is providing tailored support including:
- Market research and entry strategy development
- Partner identification and due diligence
- Regulatory compliance and product registration
- Marketing and localization support
- Facilitating communication between our clients and Chinese partners
- Ongoing relationship management
Early Results
- Successfully identified potential partners for clients
- Completed market entry strategies and business plans
- Started regulatory approval processes for food products
- Received positive feedback and interest in purchasing from potential Chinese partners
- Secured initial trial orders for several clients
