When New Zealand businesses expand into China, one single city can represent three times the total market potential of the entire NZ market. That scale changes everything — your GTM strategy, your positioning, and especially the execution partner you choose on the ground.
After more than 25 years helping Kiwi businesses navigate China's complexity and opportunity, one thing is clear: success in China is never accidental — it's engineered through insight, alignment, and the right local leverage.
The practical question is not "should we enter China?" It is "which China — which region, which customer, which channel — and with whom on the ground?" Get that right and the market's scale becomes an asset rather than an obstacle.
Julian Zhu
Founder & Managing Director, MiDeer Consulting