Lighthouse, Not Bridge: The Ways to Wealth Podcast
Julian Zhu on Episode 150 of the Ways to Wealth podcast with eccuity. The conversation runs from a Chemistry degree at Nanjing University, to steering a US$500 million investment fund, to building cross-border bridges between New Zealand, China and the United States.
By Julian Zhu · 2026
I'm truly honoured to have been invited by eccuity, New Zealand's innovative fintech leader redefining modern wealth management, to join Charlie on the Ways to Wealth podcast, Episode 150.
This thoughtful conversation traced my journey from a Chemistry graduate at Nanjing University, to steering a US$500 million investment fund, and building strategic cross-border bridges between New Zealand, China and the United States.
We looked closely at why I position myself more as a "lighthouse" than a conventional bridge. That means guiding Kiwi businesses with clarity through the complexities of the China market. It also means identifying trusted partners, structuring equity-preserving deals, and using smart models such as co-branding and agent-funded marketing to accelerate successful market entry.
From advising a Fortune Global 500 technology company, to supporting New Zealand health and consumer brands in their first ventures into China, the underlying principle is the same. Build deep cultural trust, and turn cross-border complexity into sustainable opportunity.
Whether you're an entrepreneur, investor or business leader navigating international expansion, I hope the episode provides valuable perspectives on finance, entrepreneurship and global growth.
Julian Zhu
Founder & Managing Director, MiDeer Consulting
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