I'm truly honoured to have been invited by eccuity — New Zealand's innovative fintech leader redefining modern wealth management — to join Charlie on the Ways to Wealth podcast, Episode 150.
This thoughtful conversation traced my journey from a Chemistry graduate at Nanjing University, to steering a $500 million investment fund, and building strategic cross-border bridges between New Zealand, China and the United States.
We delved into why I position myself more as a "lighthouse" than a conventional bridge: guiding Kiwi businesses with clarity through the complexities of the China market — identifying trusted partners, structuring equity-preserving deals, and leveraging smart models such as co-branding and agent-funded marketing to accelerate successful market entry.
From advising Fortune Global 500 companies like Tencent, to supporting New Zealand health and consumer brands in their inaugural ventures into China, the fundamental principle remains unchanged: cultivating deep cultural trust, and transforming cross-border complexity into sustainable opportunity.
Whether you're an entrepreneur, investor or business leader navigating international expansion, I hope the episode provides valuable perspectives on finance, entrepreneurship and global growth.
Julian Zhu
Founder & Managing Director, MiDeer Consulting