Project Overview
In 2002, MiDeer provided strategic advice on a proposed partnership between a large New Zealand dairy enterprise and a Chinese company.
Client Challenge
The New Zealand dairy enterprise was considering a major cross-border partnership with a Chinese company, following years of research and negotiations.
Our Solution
MiDeer conducted rigorous due diligence and proactive risk assessment, delivering targeted strategic advice:
- ▸ Identified insufficient quality control measures and the poor brand reputation of the Chinese company
- ▸ Evaluated market positioning and competitive dynamics
- ▸ Flagged key partnership risks and challenges
- ▸ Recommended an optimised partnership structure and terms to mitigate risks
Results and Impact
Despite MiDeer's explicit risk warnings, the dairy enterprise proceeded with the partnership. Subsequent developments confirmed our assessment:
- ▸ The partnership ultimately resulted in a major business failure
- ▸ Our early risk alerts underscored the critical value of thorough due diligence
- ▸ This experience strengthened our reputation for delivering honest, independent strategic guidance