Project Overview
In 2003, MiDeer assisted New Zealand's largest dietary supplement company in entering the Chinese market, achieving NZ$10 million in sales within two years.
Client Challenge
Good Health Products was looking to expand into the Chinese market but faced significant challenges, including:
- ▸ Limited understanding of Chinese regulatory requirements
- ▸ Lack of distribution channels and retail partnerships
- ▸ Cultural differences in marketing and consumer behaviour
- ▸ Language barriers and localisation needs
Our Solution
MiDeer provided comprehensive market entry support, including:
- ▸ In-depth market research and competitor analysis
- ▸ A tailored market entry strategy and business plan
- ▸ Assistance with regulatory compliance and product registration
- ▸ Identification of and relationship building with key distributors in China
- ▸ Commercial liaison between Good Health and Chinese partners
- ▸ Ongoing marketing and localisation support
Results Achieved
- ▸ More than NZ$10 million in sales within the first two years
- ▸ Partnerships with 6 major distributors in Shanghai, Beijing and other provinces
- ▸ Successfully registered 15 products with Chinese regulatory authorities
- ▸ Brand recognition built in key Chinese markets
- ▸ The company was later acquired by a Chinese enterprise at a significant premium
Client Testimonial
"MiDeer's expertise and guidance were instrumental in our successful entry into the Chinese market. Their deep understanding of both markets and cultures helped us navigate complex challenges and achieve impressive results in a relatively short time." Client Representative← Back to Case Studies